Sport + data + health = Good
SFG uses sport, technology, and community-driven solutions to build healthier, more connected, and digitally empowered futures.
We support youth, women and those who are under-resourced and under-represented through sustainable initiatives.
Current Projects
Atoot & The WE United Project
Location(s): Kapilvasu + Kathmandu, Nepal
The WE United Project is a women-led initiative founded in Kathmandu, Nepal on the belief that female participation in sport contributes to a broader empowerment and equality for women & girls. The WE United Project uses physical activity as an empowering tool to build assets, provide access to resources, and develop agency.
Atoot’s mission is to avail educational and sporting opportunities to girls in Kapilvasu, Nepal by using Sports for Development (S4D) as a catalyst for empowerment and holistic youth development.
SFG Service Provision: e-learning curriculum and platform; soccer & youth development clinic in-person 2026; women & girls sports leadership
Partners Since: 2022
Chipata Girls Football Club
Location(s): Chipata, Eastern Province, Zambia
Chipata Girls Football Club is more than just a football team — it’s a movement for gender equality and youth empowerment in Zambia. Based in Eastern Province, the club provides a safe and empowering space for girls to develop leadership skills, stay in school, and challenge harmful gender norms. Through football, mentorship, and life skills training, Chipata Girls FC is helping to reduce early pregnancies, prevent school dropouts, and promote a new narrative for what girls can achieve.
The club’s work contributes directly to multiple UN Sustainable Development Goals (SDGs), including Quality Education, Gender Equality, and Good Health & Wellbeing. Players not only compete at the national level but also serve as role models in their communities — proving that girls belong both on the pitch and in positions of leadership.
SFG Service Provision: fundraising, educational access support; website development; digital transformation
Partners Since: 2024
F.SMART+ Africa 2030
Location(s): Agadez, Niger
The Football Smart Africa 2030 (F.SMART+) is an apolitical organization without discrimination or gender difference, which aims to contribute to the educational, sporting and socio-cultural emancipation of young girls and boys in the Agadez Niger Region. The aim is to contribute to the achievement of the United Nations SDG Sustainable Development Goals by using sport (football) as the catalyst.
Since 2020, F.SMART+ has implemented the “Second Chance Program” on an annual basis, which acquires and distributes free school bags, notebooks, pens, pencils, slates, books, geometric sets and more to to orphaned children and primary school students in the Agadez area.
SFG Service Provision: Website Development; Digital Transformation; Annual Fundraising Campaigns; Non-Profit Management Support
Partners Since: 2020
Head Impact Prevention (H.I.P.) Football & MD
Location(s):
Ohio + Oregon, USA
H.I.P. Football & M.D. founder, Tim Johnson, may look familiar if you’re an American Football fan. Known for his exciting blocked punt for the touchdown in Superbowl 37, Tim played for the NFL’s Baltimore Ravens, Chicago Bears, and Oakland Raiders (USA), CFL’s Calgary Stampeders (Canada), and NFL Europe’s Rhein Fire (Germany).
Since retiring from his stellar playing career, Tim has developed a non-contact approach to coaching and playing the sport. The H.I.P. Football model teaches players key football skills and movement in a two-hand touch format, preventing brain impact and preparing athletes to excel when they transition to full-contact teams and leagues.
H.I.P. MD has developed a next-gen American Football Helmet, born from a desire to protect brain health and support the longevity of people who experience impact while on the field. The H.I.P. Helmet brought together biomimicking innovations and future integration of sensor technologies to monitor force impact, pulse, and electrical brain activity is on the product roadmap.
SFG Service Provision: Fund Development & Market Expansion Strategy; Key Partner Capture; Website Development & Digital Transformation
Partners Since: 2024
Providing organizational support, access to resources and funding opportunities, and more.
Offering events, initiatives and support services to boost access to free youth sport play, health care resources, and digital skills training programs to the communities in which we serve.
Partner Testimonials
Your help is not only for them, but you have helped the Zambia community.”
